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Quirky tips on the poetry of selling
Word Wrangling: How to Turn Jargon into Clear, Customer-Focused Copy
You’ve got a piece of copy that you have to transform from an incomprehensible list of technical specifications to a clear, easily digestible summary. Or you’re staring at the Home page copy of a company that does something obscure, and every second word is industry jargon. How do you simplify it? The key to turning […]
The Tyranny of the List: How to Break Free of Your ‘To Do’ List
May 14, 2012
‘To do’ lists are great things. They give us focus and remind us of things that require our immediate attention. They’re usually essential in any kind of work situation. And they’re absolutely indispensible in short and long-term goal setting. But. I’ve discovered that letting myself off the list-leash on a regular basis, including in work […]
Addicted to Writing: What Copywriting Has in Common with Poetry
April 24, 2012
I have to admit something about copywriting – I do it because I have a terrible addiction. I love to write. Before I even thought of becoming a copywriter I was a poet. My work appeared in some tiny literary journals, and in a couple of instances the Canberra Times. My poetry was rejected by […]
Posted in: creativity
Proofreading Your Web Copy – An Editor’s Tips
March 13, 2012
If you’re writing web copy for an online site, you’ll know already that it’s vital to proofread the copy before submitting it. As an editor I can offer some useful tips on proofreading your work effectively using Word. The most important tip I’ll give below. Before you begin Write the copy in a Word document […]
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Is Short and Sweet the Way to Go for Website Copy?
February 16, 2012
Nowadays, with so many people using smartphones and tablets, commercial web copy needs to be incredibly concise. For introductory pages such as a Home or landing page, some say a maximum of 350 words on a page is all that’s needed. Others believe that one or two key sentences that sum up what the company […]
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Secret Copywriting Tip: One Way of Brainstorming Great Copy
June 22, 2011
Much of the advice about keeping your copywriting lively and compelling is taken from the world of creative writing. This is no surprise – whether the writing is commercial or not, for the best results you need to harness the amazing capacities of your unconscious mind. As a copywriter, I’m still learning about the incredible power of the […]
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Catherine Magree Eloquence Copywriting
May 29, 2012
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